The colorful floors will be used for group play, quarterfinals and semifinals, with the Cup Finals this year moving to Hinkle Fieldhouse in Indianapolis.
The NBA on Tuesday showed off the specialty courts all 30 teams will play on during this season's in-season tournament, continuing a tradition that started with the inaugural NBA Cup in 2023. Each team gets its own color scheme and logo treatment, but the overall look stays consistent across the league, with an NBA Cup design stamped at half court and in the paint.
This year's courts add oversized team wordmarks on both sides of the floor and primary logos at center court, with the design drawing inspiration from Nike's "End of Ordinary" NBA Standard Issue Collection. The idea, as always, is to make sure fans flipping channels know instantly they're watching a Cup game and not a regular night on the schedule.
The courts will be in use for group play, quarterfinals and semifinals, running from Oct. 30 to Dec. 11. One change this year affects where some of those games are played: semifinals will now be hosted by the higher-seeded team rather than at a neutral site. The two teams that reach the Cup Finals will then travel to Hinkle Fieldhouse in Indianapolis, the longtime home of the Butler Bulldogs, to settle the tournament.