The ESPN host stripped off his shirt during Saturday's broadcast from Salt Lake City while mocking the paper's coverage of the segment.
Pat McAfee once again turned his shirtless College GameDay ritual into a jab at the New York Times. The segment aired Saturday as ESPN's roadshow set up in Salt Lake City, Utah, for the Big 12 matchup between Utah and Houston.
Since Lee Corso's retirement ended the mascot headgear pick, McAfee climbing onto the studio desk to take his shirt off has become the show's new centerpiece. In recent weeks he has started pairing the move with needling the Times, and Saturday was no different.
McAfee stripped early, while it was still dark in the Mountain Time Zone, and used the moment to needle the paper directly. He imagined the Times writing him up with a line about "this a**hole" being shirtless at 9:02 a.m. Eastern, then shrugged it off with an apology aimed at the coach on set before carrying on with the bit.
It is the latest instance of McAfee folding media criticism into the live broadcast, a habit that has become as predictable as the shirt coming off itself.