Callaway has ended its partnership with Good Good Golf following backlash over a video ad for a Callaway driver that showed a man shoving a woman to the ground as she tried to touch the golf club. As a result of the fallout, Good Good Golf also lost its title sponsorship of a PGA Tour event scheduled for November.
The Washington Times reported that "Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that showed a man shoving a woman to the ground who was trying to touch the golf club."1 Breitbart similarly noted that "Golf equipment giant Callaway has cut ties with Good Good Golf after both companies were beset with a backlash over a viral ad."2
PGA Tour CEO Brian Rolapp addressed the ad directly. NBC News reported that Rolapp condemned the commercial Tuesday, calling it "concerning" and "clearly not aligned with PGA Tour values."3
Good Good co-founder Garrett Clark and Callaway's CEO both issued apologies over the ad. Callaway also announced a financial commitment tied to the controversy. The Guardian reported that "Callaway also said it would donate $1m to organizations working to prevent violence against women and support survivors of domestic violence."4
For more on how coverage differed in framing and emphasis across outlets, see the comparison below.
