Callaway ended its partnership with Good Good Golf after backlash over a video ad for a Callaway driver that showed a man shoving a woman to the ground as she tried to touch the golf club. Good Good Golf also lost its title sponsorship of a PGA Tour event in November. PGA Tour CEO Brian Rolapp called the commercial concerning and not aligned with PGA Tour values, Good Good co-founder Garrett Clark and Callaway's CEO issued apologies, and Callaway said it would donate $1m to organizations working to prevent violence against women and support survivors of domestic violence.
LL outlets (NBC News, The Guardian) focus on the ad's depiction of violence against women, quoting PGA Tour CEO condemnation, Good Good co-founder Garrett Clark's apology video, Callaway CEO's apology, and detail Callaway's $1m donation to domestic violence prevention organizations, framing the story around accountability for gender-based violence themes.
No centrist outlet in our set has published this story.
R outlets (Washington Times, Breitbart) provide brief, largely factual summaries of the business fallout -- Callaway ending its partnership and Good Good losing the PGA Tour title sponsorship -- with minimal elaboration on the ad's content or the broader gender violence discourse.